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100 years ago, farmers could sell their entire harvest regardless of size, shape or superficial beauty of their produce.

People understood that a small apple was as delicious as a large one, a misshapen carrot as nutrient-rich as any other. Today, demand for aesthetic perfection & homogeneity in produce makes whole-harvest selling impossible for farmers. 66,500 acres are left unharvested annually because produce doesn’t meet these arbitrary standards.

When you put that alongside the surplus created when our partner farmers have a better-than-expected growing season, you end up with an awful lot of produce that's destined to go to waste. Leaving 20 billion pounds of produce in the field makes the already difficult business of farming nearly impossible.

 
 

We rescue this fresh & delicious produce whose only crime is being a little off-size, off-color, a little ugly or a little overproduced at 3 points in the supply chain - at the farm, packing house & wholesaler.

 
 
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Sorting in the Field

Fruits & veggies that don't meet a specific spec for size, color, weight or surface blemishes get sorted out & left in the field.

Surplus / Overproduction

Strong seasons with higher-than-expected yields lead to surplus produce that doesn't have a home in the retail market.

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Sort Outs

Many growers harvest their entire crop & have it sorted at a packing facility. Fruits & veggies that don't meet a very specific spec get sorted out & are destined for waste. 

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Over-purchasing

Wholesalers periodically find themselves with excess inventory that needs to move. Without a buyer, this produce will go to waste. 

Sorting at the Wholesaler

Produce that arrives at the wholesaler but doesn't meet their retail customer spec will often go to waste if another buyer cannot be found.


 
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Curious why our rescued produce needed rescuing this year?

It's not because it lacked deliciousness. Sometimes it was just a little too big, a little too ugly or a little too colorful for grocery to stock. When you put that alongside the surplus created when our partner farmers had a better-than-expected growing season, you end up with an awful lot of produce that's destined to go uneaten.

Want to help us find a home for our rescued produce?